William Hill is one of Britain's best-known bookmakers, now part of the evoke group, offering deep football markets, Bet Builder, cash out and live streaming through polished iOS and Android apps. It is licensed by the Malta Gaming Authority, the UK Gambling Commission and the Government of Gibraltar. Its weaknesses are prices on top-league matches that trail the sharpest rivals and a history of large UK Gambling Commission penalties for social responsibility and anti-money laundering failings.
Pros
- ✓Deep football market coverage
- ✓Live streaming and cash out
- ✓Three strict licences held
- ✓Polished iOS and Android apps
- ✓Bet Builder on most matches
Cons
- ✗Below-par top-league odds
- ✗Past regulatory penalties
- ✗Live chat queues at times
Licences: Malta Gaming Authority, licence MGA/CRP/121/2006-02; UK Gambling Commission, account 39225; Government of Gibraltar, licence RGL No. 042
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