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Bookmaker reviews

The bookmakers we cover, ranked by our rating out of 5. Every review lists the genuine drawbacks alongside the strengths — we are not paid to rank anyone higher.

4.3/5

bet365

bet365 is one of the world's largest online bookmakers, known for very deep football markets, extensive in-play betting and free live streaming for funded accounts. It holds licences from the Malta Gaming Authority, the UK Gambling Commission and the Government of Gibraltar. Its match-result odds are solid rather than the sharpest available, and some customers complain of stake limits on winning accounts.

Very deep football markets
Free live streaming for customers
Bet Builder and Asian handicaps

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4.2/5

Betano

Betano is a large European sportsbook run by Kaizen Gaming and licensed by the Malta Gaming Authority, with deep football markets, Bet Builder and competitive prices on top leagues. Its apps and round-the-clock live chat are strong, and in-play betting comes with cash out and streaming on selected matches. The main weakness is reach, as betano.com sends players to separate national sites and the brand is unavailable in many countries, while some customers complain about document requests before withdrawals.

Deep football market coverage
Competitive top-league odds
Round-the-clock live chat

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4/5

bwin

bwin is one of Europe's longest-running online sportsbooks, part of Entain and licensed by the Malta Gaming Authority, the UK Gambling Commission and the Government of Gibraltar. Its football coverage and in-play betting are among the broadest available, with Bet Builder, Asian handicaps, cash out and live streaming. Its prices on top-league matches are less generous than the sharpest rivals, and card and bank withdrawals can take several days.

Very broad football coverage
Strong in-play with streaming
Three strict licences held

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3.9/5

Betfair

Betfair combines a full sportsbook with the world's best-known betting exchange, where customers back and lay football outcomes at prices set by other bettors. It is licensed by the Malta Gaming Authority and the UK Gambling Commission, and offers live streaming, cash out and apps for iOS and Android. Exchange winnings carry a commission, withdrawals are slower than at the fastest rivals, and its UK licensees have paid a settlement to the UK Gambling Commission over customer-interaction failings.

Betting exchange with sharp prices
Live streaming of football
Full and partial cash out

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3.9/5

Superbet

Superbet is a sportsbook founded in Romania that has grown into one of the leading betting brands in Central and Eastern Europe, with deep football markets, a BetBuilder tool and live streaming in its app. Its odds on match results and Asian handicaps are competitive, and live chat support runs around the clock. Card withdrawals can take several working days, and some customers complain about blocked payouts and slow answers from support.

Deep football market coverage
Competitive Asian handicap prices
Live streaming in the app

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3.9/5

Betsson

Betsson is a long-running sportsbook licensed by the Malta Gaming Authority, with deep coverage of the main European football leagues, in-play betting with cash out and streams of selected matches. Prices are sharp on top-flight fixtures but less generous on smaller leagues. Card withdrawals can take several working days, and the site is unavailable in many countries.

Licensed by the MGA
Deep top-league football markets
Cash out and live streams

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3.8/5

Betway

Betway is a major international sportsbook licensed by the Malta Gaming Authority and the UK Gambling Commission, with broad football coverage, a bet builder, cash out and live streaming through Betway TV. Withdrawals to e-wallets are usually quick and the choice of payment methods is wide. Its record includes a large UK Gambling Commission penalty over failings with high-spending customers, and live chat often starts with a chatbot.

Live streaming via Betway TV
Wide choice of payment methods
Fast e-wallet withdrawals

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3.8/5

Unibet

Unibet is a long-established European bookmaker from the Kindred group, running a Kambi-powered sportsbook with broad football coverage, a Bet Builder and live streaming of many matches. It is licensed by the UK Gambling Commission, the Malta Gaming Authority and the Government of Gibraltar, and its match-result margins on top-flight football are among the lower ones. Card and bank withdrawals can take several days, and its UK company has paid a large penalty to the UK Gambling Commission for anti-money-laundering and safer-gambling failings.

Low margins on top-flight football
Bet Builder and Asian handicaps
Live streaming of many matches

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3.8/5

William Hill

William Hill is one of Britain's best-known bookmakers, now part of the evoke group, offering deep football markets, Bet Builder, cash out and live streaming through polished iOS and Android apps. It is licensed by the Malta Gaming Authority, the UK Gambling Commission and the Government of Gibraltar. Its weaknesses are prices on top-league matches that trail the sharpest rivals and a history of large UK Gambling Commission penalties for social responsibility and anti-money laundering failings.

Deep football market coverage
Live streaming and cash out
Three strict licences held

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3.7/5

BetVictor

BetVictor is a Gibraltar-based bookmaker licensed by the Government of Gibraltar and the UK Gambling Commission, known for sharp football prices, Asian handicaps and a flexible bet builder. Card withdrawals are usually paid within a day of approval. Live streaming of football is limited, the choice of payment methods is narrow and there is no phone support.

Sharp prices on football
Asian handicap markets
Flexible football bet builder

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3.6/5

Novibet

Novibet is a Greek-founded bookmaker whose international site is licensed by the Malta Gaming Authority, offering broad football coverage with a Bet Builder, Asian handicaps, cash out and in-play betting. Support runs around the clock by live chat, and e-wallet withdrawals are usually paid within a day once an account is approved. Live streaming covers only selected events, and there are complaints about delays and lengthy document requests before the first withdrawal.

MGA licensed international site
24/7 live chat support
Football Bet Builder available

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3.5/5

1xBet

1xBet is an international bookmaker with one of the deepest football offers available, covering hundreds of competitions with tight margins on top-flight match results and live streaming on most in-play matches. It holds only a Curaçao Gaming Authority licence, has been fined by the Dutch regulator and is blocked in several regulated markets. Complaints about blocked accounts and delayed withdrawals are common, and the crowded site takes time to learn.

Hundreds of football competitions
Tight top-flight match margins
Live streaming on most matches

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3.5/5

888sport

888sport is the long-running sports betting brand of the 888 group, licensed by the Malta Gaming Authority, the Government of Gibraltar and the UK Gambling Commission. It covers football in depth, with a Bet Builder, Asian handicaps, cash out and live streaming on selected matches. Its odds on match results are less generous than those of leading rivals, and its UK company has paid large penalties to the UK Gambling Commission for safer-gambling and anti-money-laundering failings.

Three strict gambling licences
Bet Builder and Asian handicaps
Live streaming on selected matches

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3.4/5

10bet

10bet is a long-running bookmaker licensed by the UK Gambling Commission, offering deep Premier League markets, a bet builder and full or partial cash out. Prices on top-flight match results are competitive, and PayPal and Skrill withdrawals usually arrive within a day. On the downside, there is no football live streaming, live chat does not run around the clock, and the operator paid a regulatory settlement over anti-money laundering and safer gambling failings.

Licensed by UK Gambling Commission
Deep Premier League market range
Full and partial cash out

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3.3/5

Melbet

Melbet is an international bookmaker with very deep football coverage, hundreds of leagues, a large in-play section and a wide range of payment methods, including crypto. Live video covers only selected matches, and complaints about slow withdrawals and long identity document requests are common. It holds only a Curaçao Gaming Authority licence, and the Ugandan licence of its local operation was revoked.

Hundreds of football leagues covered
Deep in-play football markets
Wide payment choice, crypto included

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3.3/5

20Bet

20Bet is an international sportsbook with broad football coverage, competitive prices on major leagues, in-play betting with flexible cash out and round-the-clock live chat. Bet builder appears on only a minority of matches and card withdrawals can take several days. It holds only a Curaçao Gaming Authority licence, its owner has been sanctioned in Spain for operating without a local licence, and some customers complain of delays during identity reviews.

Broad football league coverage
Competitive major league prices
Flexible cash out options

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3.3/5

bet-at-home

bet-at-home is a long-standing European bookmaker with a broad list of football leagues, more than 100 markets on big Bundesliga matches and in-play betting around the clock with cash out. Its iOS and Android apps work well, and e-wallet withdrawals often arrive within a day. There is no live streaming, the football margin trails the sharpest rivals, live chat closes overnight, and the company left the British market after its licence there was suspended.

Over 100 Bundesliga markets
In-play betting around the clock
Cash out available

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3.1/5

Mozzartbet

Mozzartbet is a Serbian bookmaker licensed by the Games of Chance Administration of the Republic of Serbia, offering more than 50 football leagues, accumulators of up to 50 selections and a large in-play section with cash out. Its iOS and Android apps, free phone line and quick cash withdrawals at its betting shops suit local customers well. Online withdrawals rely mainly on bank transfer, live chat is semi-automated and in Serbian only, and live streaming of real matches is limited to local users.

Over 50 football leagues
Accumulators up to 50 selections
In-play betting with cash out

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How we rate bookmakers

We only list bookmakers whose licence we can find on the regulator’s official register. Each review sums the bookmaker up in a short verdict, lists its main strengths and its downsides, and gives an overall rating out of 5. Every bookmaker is marked out of 10 on the same six points, weighted: licence and safety (20%), football markets (20%), odds value (15%), live betting and streaming (15%), payments and withdrawals (15%), and app, support and safer-gambling tools (15%). Commission never buys a place or a better rating, and the downsides stay in every review.

18+ only. We may earn a commission when you join a bookmaker through our links; it never changes our ratings. Please bet responsibly — BeGambleAware.org